Juicy Chews was founded during the pandemic by Nell and Austin. Chews’ rings are lovingly handcrafted in London, meaning each piece is totally unique to the wearer. They represent cultivating one’s limitless imagination and ideas blooming. Their quirky silhouettes and bold colour-ways are inspired by anything from film and music to folklore and the internet.

The Chews process is mainly cultivated through experimenting with colours and colour theory. The works concept is inspired by a want to create cute and fun things to provoke playfulness.